Resources Library by ANA

The management of international research

Key variations in international research management are encountered in the extent of central control exerted and in the function of the group chosen to manage the project (usually either research or marketing). Centrally controlled projects tend to...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Carol Coutts

June 15, 1991

Internationalisation of qualitative research

This paper reports on a series of projects conducted in Europe, the U.S, the Middle and Far East, designed to explore the practicalities and benefits of standardising International Qualitative research. The problems facing standardisation of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Peter Cooper

Company: QRi Consulting Ltd.

September 1, 1990

The cultural dimension and qualitative research

This paper attempts to posit a general theory of cultural differences and their implications to you as the international qualitative research practitioner. The model developed should, we believe, be used as a thought-provoker at the earliest stages...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Authors: Chris Robinson, Jenny So

June 15, 1990

Semiotics and its application to international qualitative research: The specificity of the approach

The main purpose of this paper is to demonstrate the efficacy of the "semiotic" approach to qualitative marketing research on an international level. This will be carried out in two phases: Firstly, a theoretical overview in two parts: - On the one...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: Odile Solomon

June 15, 1990

Retailing and Europe 1992

Researchers and retail companies continue to spend considerable resources on identifying geographic growth opportunities within the European Community for their retail formats. At the most general level, these are increasingly well known and...

Catalogue: Seminar 1990: Countdown to 1992

Authors: Alan Treadgold, Glenne Gibson

June 15, 1990

The internationalisation of everyday-life-research

This paper is about a new international approach to consumer research. The Approach uses the concept of Everyday-Life Research (EDL) which is derived from the principles of phenomenology, ethnomethodology, and social psychology seeking to understand...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Authors: Norbert Homma, Jorg Ueltzhoffer

Company: SINUS Markt- und Sozialforschung GmbH

June 15, 1990

Conclusions

This seminar was, from the beginning, planned to be ambitious in its objectives. The programme was to clarify the key issues facing management and marketing across a range of important fields. The speakers were to be eminent, especially by...

Catalogue: Seminar 1990: Countdown to 1992

Author: Peter Tyler

June 15, 1990

Motivating the marginal buyer

The ideal of targeting and promotional effectiveness is to deliver to those individuals who are most open to brand switching the message or benefit that most satisfies their preferences, and to do this in the most appropriate executional and media...

Catalogue: ESOMAR Congress 1989

Author: Ian D. Greig

September 1, 1989

Stimulating creativity and communicating consumer opportunities to the perfumer

This paper outlines how the Sandpiper Database and Fragrance Evaluation System can be utilised to assist the marketer and perfumer in understanding consumer preference for fragrances internationally and in creating distinctive fragrances with high...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: V. L. Cooke

June 15, 1989